We produced a hero video shot in hidden-camera style for the launch campaign of a new product in the Italian market. The video follows the reactions of ten people from across Italy who received a private invitation for a blind test of the new Extreme ice cream. The result? A captivating and unforgettable journey that showcases the product’s unique taste and leaves a lasting impression on the viewer.

Director: Ferentini+Baldini

Agency: Uasabi 

Client: Froneri 

Year: 2022